The Diamond Centre

Do you need help? Please call us at (515) 279-9000.

Our Locations
Des Moines Store

(515) 279-9000

3420 Merle Hay Rd
Des Moines, IA 50310 (Map)

Store Hours
Mon 9:30 AM - 6:00 PM
Tue 9:30 AM - 6:00 PM
Wed 9:30 AM - 6:00 PM
Thu 9:30 AM - 6:00 PM
Fri 9:30 AM - 6:00 PM
Sat 9:30 AM - 1:00 PM
Sun Closed

Details Email

Store Hours

Mon - Fri 9:30 AM - 6:00 PM
Sat 9:30 AM - 1:00 PM
Sun Closed

As the exclusive source for Serinium®, Jewelry Innovations has created a stunning collection of styles crafted in this extraordinary metal. Serinium® is the newest and most beautiful of all contemporary metals, with the brilliant white color of white gold. Forged at extreme temperatures and pressures, this high-tech material is ultra-hard and hypoallergenic, and will never tarnish, oxidize or change color. Serinium® is also the safest of the contemporary jewelry metals and can be quickly and safely removed in an emergency with commonly available tools, such as a standard ring cracker or even a pair of vice-grip pliers. Whether set with diamonds, inlaid with precious metals such as gold, silver, copper or platinum or embellished with exotic hardwood, antler, camouflage or hi-tech carbon fiber there is a Serinium® ring that will make your own unique statement. You may even custom laser design with your fingerprint or inscription.